What eco labels do Auro carry to prove they are pure?
Many of our products carry the ÖKO test and NaturPlus labels
which are specific to Germany and are very highly regarded. Auro as a brand has
been going for over 30 years and is generally seen as the pinnacle of sustainable
paints so we have not set about adopting the new Euro Eco-Label with the flower
symbol. Whereas we applaud the adoption of such an accreditation we feel it
does not go far enough, our manufacturing processes coupled with the natural
raw ingredients used, means the Auro products far, far surpass the current EU
eco-label requirement, we are not suddenly jumping on the Eco bandwagon. Sustainability
has always been the core part of our business and always will be. We urge
customers to fully look into companies before committing to buy, there is a
distinct difference between 'eco' and 'organic' and our preferred
reference of 'natural' when it comes to paint. Less scrupulous companies use
terms like 'organic' because their paint is based on organic chemistry, it has
nothing to do with soil association accreditation in the same way as food does
for instance and can be a misleading term, all paint is based on organic chemistry, so is making petrol. Always ask for a list of ingredients and some eco paint companies will either not
give you one or site alkyds, acrylics or vinegar ester’s (sound natural but
isn't) in the list, so please go in with eyes open. Wherever possible we will be
transparent in all our activities.
